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For strategic advisors
Ditch the soft skills label, language is your secret weapon. Discover tools for influence shaped by cognitive science and the author's experience working alongside some of the most compelling communicators at world-leading law firms and consultancies.
In the age of AI, when you speak well you lead.
"Leadership presence is not about dazzling others, but about expanding their horizons and elevating their perspective."
"BLUF (bottom line up front). This military term expresses the value that is placed on speed and clarity in high-stakes communications."
“Memorable stories are always about people, the choices they made, the risks they took, the upside, the downside."
“We remember best what we hear first and last, as well as what is salient, frequent, and associated with emotion."
"Show confident uncertainty. Appearing too perfect, or better than others, or with no faults or weaknesses may make us appear less approachable and less trustworthy."
"Speaking in the present tense conveys certainty and makes us appear more knowledgeable."
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